Why the name? Well, because life deserves a touch of celebration, even in the everyday moments.

Let's rewind to 2021: amidst the pandemic's uncertainty, I found myself balancing the joys of new motherhood with the challenges of job loss. With a background in graphic design and a craving for creative expression, I decided to turn adversity into opportunity.

Cue Soirée All Day—a venture born out of a desire to spread joy in uncertain times. Initially, I dabbled in printable wedding templates on Etsy, but soon realized there was a longing for something more tangible, more personal.

Enter: the handwritten note. In a world of digital noise, there's magic in the simplicity of pen and paper. It's about slowing down, savoring the moment, and connecting on a deeper level. And so, armed with holiday card designs and a dash of courage, I ventured into the world of printed products.

Today, Soirée All Day is all about finding beauty in the little things, to cherishing connections, and to embracing the journey, one celebration at a time. After all, life's richest moments are often found in the simplest pleasures. 

From personalized gift tags to whimsical stationery sets, and birthday invitations  to baby milestone cards, each piece is crafted with love and attention to detail.

And I'm not in this alone—my mom, aunt, and other independent female artists lend their painting talents to the mix.

When I’m not dreaming up new designs for the store, you can find me chasing my two young daughters around, exploring our beautiful city (Charleston, SC), and helping other small business owners get their brands off the ground.